ABOUT BUSINESS FOR UKRAINE

Engaging with Ukraine today is about more than just investment; it is about participating in a historic transformation. It is a journey where the resilience of a war economy meets the European Single Market. In this dynamic landscape, capital alone is not enough. You need a partner who understands the terrain.

Forever Sustainable and Ny Teknik have come together to offer that partnership. We combine deep roots in Business Development and Strategic Communication with cutting-edge insight into Technology and Sustainability.

A Holistic Approach to Business Development

We are senior advisors who have spent careers building businesses, shaping policies, and managing reputations across Europe. We bring this full spectrum of expertise to the Ukrainian context. We understand that a successful market entry requires more than a contract. It requires a viable business model, a strong network, and a clear path to profitability. We act as your extended team, applying our general expertise in business strategy and organizational development to help you build a lasting presence in a recovering market.

The Team Behind the Strategy

At our core, we are people connecting people. Our team consists of senior experts who understand that business is built on trust.

• We are your guides: Helping you navigate the blend of EU policy, local politics, and funding opportunities without getting lost in bureaucracy.

• We are your voice: Using our background in PR and Corporate Communication to help you tell your story. We ensure that your engagement in Ukraine is understood and appreciated by stakeholders at home and abroad—positioning you not just as an investor, but as a partner in resilience.

Innovation & Resilience: Cyber and Tech

Ukraine is rapidly becoming a global hub for innovation. Through Ny Teknik, we bridge Swedish engineering excellence with Ukrainian agility.

• Cyberdefense & IT: We see beyond the hardware. We connect Swedish tech firms with Ukrainian needs, fostering collaborations that strengthen digital sovereignty and infrastructure.

• The Human Side of Tech: We facilitate the partnerships that allow technology to flourish, handling the soft values that make hard tech work across borders.

Sustainability, Integrity & Governance: The Foundation of Trust

Reconstruction offers a unique opportunity to establish a new standard of business integrity. We place transparency, good governance, and robust anti-corruption measures at the very core of your strategy. By treating ESG as the essential framework for building trust, we connect your business directly to European financing and sustainable growth.

• EU Standards & Transparency: We integrate the EU taxonomy and rigorous sustainability reporting into your business development. Our focus on clear governance ensures that your operations meet the highest European expectations for compliance and openness.

• Resilient Future-Proofing: We help you design projects that are "Paris-aligned" and socially responsible. By anchoring your investments in ethical practices and transparency, we ensure that what you build today stands tall in tomorrow’s Ukraine.

Let’s Build the Future Together

With Business for Ukraine, you gain more than expertise; you gain a dedicated team committed to your long-term success. We are here to bridge the gap between Swedish innovation and Ukrainian potential, ensuring that your next step is taken with confidence, clarity, and heart.

Join us in shaping a sustainable, secure, and prosperous future.

Nathalie Besèr, Senior Adviser at Forever Sustainable, is an expert in public affairs, opinion building, and political strategy. She strengthens the Pavilion’s communication and outreach, ensuring visibility among key stakeholders.

Joakim Borell, entrepreneur and sales and marketing professional based in Stockholm, has extensive experience in the IT sector as the founder of several companies, many with a focus on cybersecurity, including Omegapoint. He brings strong expertise in business development and valuable knowledge of the Nordic–Ukrainian market.

Tommy Borglund, Partner at Forever Sustainable and researcher in corporate social responsibility, is a recognized expert in sustainability, communication, and leadership. He advises on ESG frameworks and stakeholder engagement for the Pavilion.

Pontus Cerin, Associate Professor at Linköping University, specializes in sustainability, finance, and technology. With project experience from Business Sweden, he bridges academia, policy, and practice in advancing sustainable investments.

Peter Davidson has decades of executive experience in IT, consulting, and international management. With a proven track record from leading roles at PA Consulting, EVRY, EDB Business Partner, and Capgemini, he specializes in business development, outsourcing, and large-scale transformation. As Program Director of the Swedish Pavilion he delivers both strategic direction and tangible results.

Magnus Lundgren, Senior Consultant at Forever Sustainable, specializes in strategy, sustainability, and business development. He supports the Pavilion with advisory services on corporate responsibility and green transition.

Sara Löfberg, Partner at Forever Sustainable, is an expert in sustainability strategy, corporate reporting, and stakeholder communication. She ensures that the Pavilion aligns with international sustainability standards and best practices.

Thomas Peterssohn, CEO and Editor in Chief of Ny Teknik Group, leads Sweden’s foremost technology and innovation media house. As an experienced executive and entrepreneur in the Nordic media industry, he brings media, leadership, and innovation expertise to the Pavilion.

Matz Thomassen, COO at Ny Teknik Group, is responsible for business development and operations. He brings extensive experience in scaling media and technology platforms, contributing to the Pavilion’s outreach and partner relations.

Iryna Zozulia, Business Development Manager at Sweco, brings expertise in international collaboration and sustainable recovery projects. She leads the matchmaking operations for the Pavilion, connecting Swedish and Ukrainian stakeholders, coordinating green recovery initiatives, and advising Swedish companies on Ukrainian business ethics and culture. With her background as a trainer, translator, and consultant, Iryna ensures that partnerships are not only established but also grounded in mutual understanding and long-term value.

THE TEAM

Peter Davidson has decades of executive experience in IT, consulting, and international management. With a proven track record from leading roles at PA Consulting, EVRY, EDB Business Partner, and Capgemini, he specializes in business development, outsourcing, and large-scale transformation. As Program Director of the Swedish Pavilion he delivers both strategic direction and tangible results.

Iryna Zozulia, Business Development Manager at Sweco, brings expertise in international collaboration and sustainable recovery projects. She leads the matchmaking operations for the Pavilion, connecting Swedish and Ukrainian stakeholders, coordinating green recovery initiatives, and advising Swedish companies on Ukrainian business ethics and culture. With her background as a trainer, translator, and consultant, Iryna ensures that partnerships are not only established but also grounded in mutual understanding and long-term value.