BUSINESS FOR UKRAINE

Business for Ukraine bridges the gap between ambition and execution. We move Swedish companies beyond initial exploration, helping them convert market interest into qualified opportunities, winning bids, and fully funded projects.

Simultaneously, we transform Ukrainian companies from local solution-providers into EU-ready, investment-grade partners, crafting a compelling narrative for their crucial role in Ukraine’s green reconstruction.

MAKING UKRAINE’S RECONSTRUCTION SUSTAINABLE, COMPLIANT AND IMPACTFUL

Forever Sustainable helps position Sweden at the centre of Ukraine’s green reconstruction – as lead partner for the Swedish Pavilion at Rebuild Ukraine and initiator of the Business for Ukraine platform.

At the core of our work is Business for Ukraine, a curated digital hub. Our consultants continuously scan tenders from key international financial institutions, map funded and planned projects across regions, and analyse the evolving policy and risk landscape. We turn noise into a clear deal pipeline: prioritised opportunities, timing, partners and positioning strategies tailored to your business.

Building on this intelligence, we run targeted matchmaking and executive access. In parallel, we support Ukrainian partners to raise their governance, sustainability and reporting standards to EU and IFI expectations, so that collaborations are genuinely bankable.

The third pillar is strategic advisory and sustainability assurance. Forever Sustainable reviews project concepts against EU Taxonomy and circular-economy principles, conducts sustainability and ESG due diligence aligned with EBRD, World Bank and EIB requirements, and develops CSRD-ready impact metrics for climate and social recovery. This increases the likelihood of securing financing and strengthens brand, trust and licence to operate over time.

We stay with our partners into implementation: from bid strategy, consortium design and tender writing, to de-risking in cooperation with export credit agencies, and structured communication of results through case stories, impact reports and stakeholder messaging.

INVEST IN UKRAINE. REBUILD THE FUTURE.

  • Ukraine’s Reconstruction: Green Resilience & Digital Growth

    Economic Context: Ukraine has pivoted to a "Reconstruction Economy" with World Bank estimates exceeding $500 billion. Growth is driven by EU accession requirements, forcing a rapid modernization of legal and technical standards.

    Key Investment Pillars:

    • Energy Resilience: A strategic shift from vulnerable, centralized Soviet-era grids to decentralized renewable energy (wind, solar, biomass) to ensure national security.

    • Green Industry & Infrastructure: Rebuilding the metallurgical sector using green hydrogen and electric arc furnaces to align with EU carbon policies, alongside massive civil engineering needs.

    • IT & Defense Tech: Ukraine has evolved into a global R&D hub for defense technology (drones, AI) and world-leading e-governance (the "Diia" platform), keeping the IT sector robust and export-oriented.

  • Sweden is one of Ukraine's most committed partners, shifting its entire aid strategy to prioritize this region.

    Government Policy: "Strategy for Reconstruction and Reform 2023–2027"

    • Strategic Shift: The Swedish government has explicitly cut aid to other global regions to free up capital for Ukraine. The strategy focuses on trade-led development rather than just humanitarian aid.

    • Swedfund (DFI): The state development finance institution, Swedfund, has received specific capital injections (e.g., SEK 300 million) earmarked for investments in the Ukrainian private sector. They have already invested in funds like Horizon Capital (IT/Tech) and MHP (Agriculture).

    • Business Sweden: They have re-established a physical presence in Kyiv to help Swedish companies navigate the market, find partners, and access procurement contracts.

    Financial Support for Swedish Investors

    • Export Credit Guarantees: The Swedish Export Credit Agency (EKN) has special guarantees open for Ukraine to cover payment risks for Swedish exporters, which is crucial given the lack of private insurance.

    • Project Preparation Facilities: Sida (Swedish International Development Cooperation Agency) can fund feasibility studies for Swedish companies looking to set up sustainable infrastructure or business projects in Ukraine.

  • The European Union has created a financial "safety net" that de-risks entry for businesses.

    The "Ukraine Facility" (€50 Billion)

    • Pillar II (Ukraine Investment Framework): This is the most critical part for investors. It provides €7-8 billion in guarantees to International Financial Institutions (like the EBRD and EIB).

    • How it works for you: You don't apply for this directly. Instead, you go to a bank (like EBRD or a local Ukrainian bank backed by EU funds) to get a loan for your project. The EU takes the "first loss" risk, allowing the bank to lend to you at lower rates or with less collateral than the war risk would normally dictate.

    Strategic Arguments for Engagement

    • Nearshoring: EU companies are shortening supply chains. Ukraine offers a highly skilled, cost-competitive workforce (especially in engineering and IT) right on the EU border.

    • Critical Raw Materials: Ukraine holds significant deposits of lithium, titanium, and rare earth metals essential for the EU's green transition (batteries, EVs). The EU needs Ukraine to reduce dependency on China.

    • First-Mover Advantage: Assessing the market now allows you to build relationships and acquire assets while valuations are low. When the security situation stabilizes, entry costs will skyrocket.

  • Swedish industry is globally recognized for reliability, advanced technology, and sustainable solutions. Ukraine is determined to build back better — greener, smarter, and more resilient — creating a natural match for Swedish companies seeking long-term partnerships.

The president of Ukraine sitting at a desk with a Ukrainian flag in the background, wearing a brown jacket.

“The recovery of Ukraine is becoming the largest economic project in Europe of our time. It is already estimated at hundreds of billions of dollars, and with the urgent need to modernize Ukrainian infrastructure alongside security assistance, we are speaking of more than a trillion USD.

Infrastructure funds will find a large number of projects in airports and in the construction of new roads and bridges. Real estate funds will see a market with hundreds of millions of square meters of new housing, offices, logistics centers, and industrial parks. Banks and financial institutions can enter a huge lending market for all these projects in Ukraine. Insurance companies will also be able to create new offers, adapted to the specific conditions and risks of our region.”

Volodymyr Zelenskyi, President of Ukraine.